Sale West is a 43ha housing estate which we have developed transformational masterplan and architectural proposals for. Over the next decade, 263 new homes and a range of estate improvements will be delivered for the benefit of the Sale West community.

Project Credits
  • Irwell Valley HomesClient
  • SaleLocation
  • Residential Sectors
  • Masterplanning, Architecture, Sustainability Services
  • 263 homes / 43 haSize
  • £17m (Phase 1)Value
  • 2019 - OngoingProgramme
  • OngoingStatus
  • Finest MediaPhotography
  • Northern Housing Awards - Regeneration of the YearWinner


new homes

Passivhaus homes

in Phase 3

3-year commitment

with a local school

Winner Northern

Housing Awards

The Brief & Design Development

We were appointed by Irwell Valley Homes in 2019 to undertake a comprehensive masterplanning commission for the 43ha Sale West Estate and develop proposals for new high-quality, sustainable homes.

Due to the nature of the site, working across a whole neighbourhood with many residents impacted by development, our work began with a comprehensive analysis of the site and an in-depth client briefing process and a programme of inclusive stakeholder consultation. This focused not just on new homes, but also on the street scene, amenity spaces, security, landscaping and connectivity.

Considering the diverse range of stakeholders within the community, we used a range of techniques to undertake our consultation. These ranged from traditional workshops and one-to-one interviews to virtual reality presentations and strategically located QR coded signs linking to digital content.

We worked in 3D from commencement, ensuring the massing and spatial arrangements of the emerging masterplan could be more easily presented, reviewed and updated. It also provided a more flexible platform from which to communicate from, allowing for the above innovative consultation techniques to be used.

“We are committed to providing great homes, in good neighbourhoods, and this major regeneration programme will help us to achieve this...”
Sasha Deepwell Chief Executive, Irwell Valley Homes

- We worked in 3D from commencement using a 43 acre model of the estate

The Outcome

The final masterplan creates new homes on previously underutilised land, opens up new access routes for cars, cyclists and pedestrians and better connects the site to the wider area. A range of housetypes are provided, including three storey properties which provide focal points and maximise space for quality amenity. This includes play areas for the young and the old and seating to assist the elderly.

Full planning was granted for 79 new family homes for Phase 1 in June 2020, along with outline for a further 184 homes – including age friendly accommodation. The first phase of development is currently under construction.

In addition to our design and delivery work, another key success of our involvement at Sale West has been our Social Delivery Plan. This includes the three year “adoption” of Ashton on Mersey School under the ‘Class Of your Own’ (COYO) programme.

We are using COYO’s ‘Design Engineer Construct!’ training initiative to inspire local children to discover unique pathways into the construction industry. We have established an after-school architecture club, led site visits across the estate and hosted several candidates in our office for work experience.

The success of the project, and the Social Value delivered by ourselves and all partners, has been recognised with two industry awards:

  • Insider NW Residential Property Awards – Social Impact, Winner
  • Northern Housing Awards – Regeneration, Winner
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Our social value activities on Sale West have been wide ranging and have included:

  • Adopted Ashton-on-Mersey School for 3-years.
  • Supported Our Sale West Schools’ Climate Crisis Conference - Joining the climate march & participating in sustainability workshops.
  • Donated decommissioned laptops to Our Sale West to help residents get online to access key services.
  • Supported charity, City of Trees, with woodland management at Sale Water Park.
Project Team

Colin Savage

Commercial Director

Ben Robinson

Associate Director

Danny Lomax

Architect / Retrofit Coordinator

Dan Sutton

Associate / Passive House Designer

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